Search Engine Optimization – SEO

The process of improving the visibility and ranking of a website in search engine results pages is better known as SEO. This is achieved through content optimization techniques, improvement in site structure, building backlinks, etc. SEO is very significant in regard to visibility and driving organic traffic for better user experience. This only means increased exposure, attracting more customers, and supporting business growth.

SEO is a long-term strategy; although minor improvements are visible within a couple of months, sometimes it may take 6 to 12 months or even more for significant results.

It will include the essential elements of keyword research, which involves the identification of terms relevant to your business and target market; on-page optimization, which involves tweaking content and meta tags for better performance; technical SEO, where site structure and performance are optimized; creating content to engage your audience; link building to build authority for your site; improving user experience for easy navigation; local SEO to help attract customers in your immediate locality; and analytics to track performance to continually refine your strategies.

Well, yes, local SEO focuses on improving the visibility of your website for location-based searches, which usually help attract customers from within your locality.